Diploma of Marketing and Communication

BSB50620 DIPLOMA OF MARKETING AND COMMUNICATION

National Course Code BSB50620

This course is available for non-CRICOS students only

This qualification reflects the role of individuals who use a sound theoretical knowledge base in marketing and communication and who demonstrate a range of skills to ensure that functions are effectively conducted in an organisation or business area. Typically, the individuals would have responsibility for the work of other staff and lead teams.

This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.

DELIVERY AND PATHWAYS

Non-CRICOS students – You can join on-campus classes or study as a distance student at your own pace.

Pathways – The BSB50620 is a level 5 qualification in the Australian Qualifications Framework (AQF). Therefore, it is recognised by all AQF colleges. On successful completion of this qualification, you can continue to enroll into a number of business and management courses at Advanced Diploma level or a Bachelor degree at universities or higher education institutes (Depending on entry requirements of those institutions).

TOTAL VOLUME OF LEARNING

You are expected to spend between 30 to 35 hours per week studying for your course.

Here is how the recommended hours are worked out for on-campus students.

TRAINING

You will attend classes for 14 hours (2 days or 4 nights) per week.
You will complete course work for 6 hours per week outside of class time. This is your structured self-study in which you follow a program planned and supported by your trainer. We monitor your completion of the course work.

This makes up a total of 20 contact hours per week.

SELF-STUDY

On top of the weekly training contact hours, you are expected to invest up to 15 hours per week on self-study such as

preparing your lesson before classes,
reviewing and consolidating your lesson after classes,
reading references,
doing research, etc.

This is recommended to make sure you understand your subjects more deeply and are ready for assessment.

ASSESSMENT

Every unit has assessment tasks. You may have to spend up to 20 hours per unit of competency, depending on the number of tasks and its level of difficulty. For example, you complete knowledge questions, assignments and practical demonstrations of skills.

UNITS OF COMPETENCY

Five core units

BSBCRT511 Develop critical thinking in others
BSBFIN501 Manage budgets and financial plans
BSBOPS501 Manage business resources
BSBSUS511 Develop workplace policies and procedures for sustainability
BSBXCM501 Lead communication in the workplace

Seven elective units (To be announced)

Entry requirements

For entry into this course, you have completed the following units (or equivalent competencies):

BSBCMM411 Make presentations;
BSBCRT412 Articulate, present and debate ideas;
BSBMKG433 Undertake marketing activities;
BSBMKG435 Analyse consumer behaviour;
BSBMKG439 Develop and apply knowledge of communications industry; and
BSBWRT411 Write complex documents.

ENROLMENT

Contact the college for more information and to enroll in this course